“Being a quiet, shy person, I hated swim meets as a kid – found them really nerve-racking. But once I was in the water, I knew exactly what I was doing. I loved it.”
Beckie Zisser knows well: she isn’t like most lobbyists.
And that’s precisely why Beckie strikes a chord with politicians. “I’m not naturally extroverted, but I always have that drive underneath to compete.” When it comes to water issues, Beckie’s never afraid to enter the ring. In fact, she’s taken on this fight for most of her career.
Beckie’s childhood in Seattle shaped much of the story. “I lived at the top of a hill, and you could see water on both sides. There were lakes around me, mountains. Being outside was an extremely important part of my upbringing.”
As a kid, Beckie went camping with friends and family; she played soccer and swam for her club team. And, when Seattle’s downpours overwhelmed? She honed her skills at crossword puzzles. Beckie still loves “word games of all kinds,” though she’s recently pivoted toward Settlers of Catan. “I like building cities and getting all my resources, and my husband and I get pretty competitive about it.”
Then, Beckie takes what she’s learned back to work. “I do find pitching to legislators is like playing a game. You have to put the pieces together, find which ones will appeal to a person.” True to her roots, Beckie does her homework for these meetings outside.
“The best lobbying preparation is participating in a staff planting day [with Save The Bay]. I love having a real sense of the work that needs to be done — getting on the ground and seeing the kinds of projects we’re trying to promote. Then, when I’m talking to legislators, I can really picture the wetlands in my head.”
During those conversations, Beckie finds elected officials are typically disarmed by her calm demeanor. “I have a different temperament from a lot of lobbyists – non-confrontational, quietly confident. So, when I ask for something, it’s harder for politicians to say: ‘no.’”
Beckie’s glad for that. After all, our Climate Change and Restoration Policy Program Manager sometimes struggles to sleep worrying about… climate change. “When people ask: ‘What keeps you up at night?’ It’s climate change. I have two little kids, and I’m so worried about what legacy I’m leaving them.’”
As someone who uses exercise to “wind down,” Beckie finds that “the slow pace of legislative work can be extremely frustrating.” Still, she works tirelessly to secure funding for projects that will restore and protect San Francisco Bay. Beckie stresses: “It’s such an important task because the clock is ticking. The longer we wait to restore the Bay and adapt to sea level rise, the greater cost we’ll all pay down the road.”
In pushing for new policy initiatives on behalf of Save The Bay, Beckie always keeps her two young children in mind. “My older son now has some idea of what I do. I tell him I ‘help nature.’ He understands our Prius is ‘better for nature’ than other cars, for example. And when we drive over the Bay, he knows that ‘Mama’ is working to keep it clean and healthy.”
And when Beckie thinks of her favorite views around San Francisco Bay — from Tilden Park to the Marin Headlands to Crissy Field — she reminds herself to keep teaching her boys about our region’s natural beauty. “I want them to spend as much time as possible seeing nature. I want them to have nature built into their character from a young age, just like I did growing up.”
For more on Beckie’s fight for Bay funding on a state level, you can read her 2018 Legislative Agenda here.