We Popped the Question!

Will You Be For The Bay?Well it finally happened.  We’ve been thinking about it for over a year.  And last Thursday we popped the question.

“Will you be For The Bay?”

And the answer was a resounding “Yes!”

Thousands of Bay Area residents are saying  they’re For The Bay by going to our new website at www.forthebay.org and clicking through to get a free For The Bay sticker.   And we’ve been getting some great questions around what this new project is, and what you can do to support a healthy and vibrant Bay for our generation and the next.  Here’s the skinny:

For The Bay is a new initiative of Save The Bay.  For the past half-century, Save The Bay has been the leading regional organization working to protect, restore and celebrate San Francisco Bay, since 1961.  But as new threats to the Bay emerge, and with global changes like sea level rise and the increased risk of severe storms, we need to take things in a new direction – and soon.

Our goal in starting For The Bay is simple.  While 9 in 10 people in our communities get that the Bay is critical to our quality of life, only a small fraction of residents ever take action to support the Bay.  For The Bay aims to change that, with dozens of easy opportunities for more folks to show their enthusiasm and passion for the Bay.

Beyond the substantial environmental benefits of taking new action to restore the Bay, this is also a critical component of protecting our low-lying communities from the risks posed by severe storms and rising sea levels.  Wetlands provide significant flood control benefits to neighborhoods from San Jose to Sonoma, while adjacent levees provide even further protection, which afford residents much needed public access to open spaces.

Over the next couple of years, you’ll hear and see a lot more activity with For The Bay, and we hope you’ll keep in touch with any questions or feedback you might have.