Over the years, Save The Bay staff have contributed their talents and passion to advocating for a better San Francisco Bay. In this blog series, we catch up with some of the former staff who are still making waves in the environmental movement. We recently shared updates from Josh Sonnenfeld, Njambi Good and Darcie Goodman Collins. Former Media Relations Manager Amy Ricard worked closely with our development, policy and habitat restoration teams to communicate Save The Bay’s work to a mass audience. Today she continues to work in the environmental conservation community.
Former Media Relations Manager at Save The Bay
Current Community Relations Specialist at Sonoma County Agricultural Preservation and Open Space District
It’s been nearly four years since I left my role as Media Relations Manager at Save The Bay – and I still think about my experience and use the skills and knowledge I gained there weekly, if not daily. I now work at the Sonoma County Agricultural Preservation and Open Space District – a publicly-funded, voter-mandated special district tasked with conserving agricultural, natural resource, and scenic open space lands in Sonoma County. As the Community Relations Specialist, my job is to promote and advance the organization’s high profile acquisitions and land transfers, stewardship programs, educational outings, and conservation planning projects through local and national media outreach, increased online and offline constituent engagement, and community visibility.
Aside from the technical and tactical skills I gained at Save The Bay – writing press releases, working with media, generating content for email blasts/newsletters/web pages/blog posts/annual reports/etc., creating compelling constituent engagement campaigns, and more – I find that my experience at Save The Bay has served me well in the larger environmental conservation community. I take pride in the fact that I am (relatively) literate in state and federal environmental policy, I have a good working knowledge of state and federally listed endangered species, I am familiar with the landscape of organizations working locally, regionally, and nationally on conservation-related projects, and I have a good grasp of habitat restoration and climate change science, among other scientific topics.
I also continue to draw inspiration from the founders of Save The Bay – Sylvia McLaughlin, Kay Kerr, and Esther Gulick. I look at the Save The Bay flag hanging on my wall and think of their courage, intellect, determination, and commitment to the cause – and I am reminded to keep fighting the good fight. Although my personal and professional life has taken me a bit further away from the Bay shoreline, the Bay – and Save The Bay – still holds a very special place in my heart.