Quiet Confidence: Why Beckie Zisser Thrives Talking Politics

Beckie takes her boys to Big Basin Redwoods State Park

“Being a quiet, shy person, I hated swim meets as a kid – found them really nerve-racking. But once I was in the water, I knew exactly what I was doing. I loved it.”

Beckie Zisser knows well: she isn’t like most lobbyists.

And that’s precisely why Beckie strikes a chord with politicians. “I’m not naturally extroverted, but I always have that drive underneath to compete.” When it comes to water issues, Beckie’s never afraid to enter the ring. In fact, she’s taken on this fight for most of her career.

Beckie’s childhood in Seattle shaped much of the story. “I lived at the top of a hill, and you could see water on both sides. There were lakes around me, mountains. Being outside was an extremely important part of my upbringing.”

Beckie enjoys a family hike at Mount Rainier

As a kid, Beckie went camping with friends and family; she played soccer and swam for her club team. And, when Seattle’s downpours overwhelmed? She honed her skills at crossword puzzles. Beckie still loves “word games of all kinds,” though she’s recently pivoted toward Settlers of Catan. “I like building cities and getting all my resources, and my husband and I get pretty competitive about it.”

Then, Beckie takes what she’s learned back to work. “I do find pitching to legislators is like playing a game. You have to put the pieces together, find which ones will appeal to a person.” True to her roots, Beckie does her homework for these meetings outside.

“The best lobbying preparation is participating in a staff planting day [with Save The Bay]. I love having a real sense of the work that needs to be done — getting on the ground and seeing the kinds of projects we’re trying to promote. Then, when I’m talking to legislators, I can really picture the wetlands in my head.”

During those conversations, Beckie finds elected officials are typically disarmed by her calm demeanor. “I have a different temperament from a lot of lobbyists – non-confrontational, quietly confident. So, when I ask for something, it’s harder for politicians to say: ‘no.’”

Beckie’s glad for that. After all, our Climate Change and Restoration Policy Program Manager sometimes struggles to sleep worrying about… climate change. “When people ask: ‘What keeps you up at night?’ It’s climate change. I have two little kids, and I’m so worried about what legacy I’m leaving them.’”

Family trip to the Marin Headlands

As someone who uses exercise to “wind down,” Beckie finds that “the slow pace of legislative work can be extremely frustrating.” Still, she works tirelessly to secure funding for projects that will restore and protect San Francisco Bay. Beckie stresses: “It’s such an important task because the clock is ticking. The longer we wait to restore the Bay and adapt to sea level rise, the greater cost we’ll all pay down the road.”

In pushing for new policy initiatives on behalf of Save The Bay, Beckie always keeps her two young children in mind.  “My older son now has some idea of what I do. I tell him I ‘help nature.’ He understands our Prius is ‘better for nature’ than other cars, for example. And when we drive over the Bay, he knows that ‘Mama’ is working to keep it clean and healthy.”

And when Beckie thinks of her favorite views around San Francisco Bay — from Tilden Park to the Marin Headlands to Crissy Field — she reminds herself to keep teaching her boys about our region’s natural beauty. “I want them to spend as much time as possible seeing nature. I want them to have nature built into their character from a young age, just like I did growing up.”

For more on Beckie’s fight for Bay funding on a state level, you can read her 2018 Legislative Agenda here.

 

$20 Million Closer to a Clean & Healthy Bay

Just after Labor Day, we asked you to join Save The Bay in the fight to secure additional funding for important Bay restoration projects in the Parks and Water Bond under consideration by the State Legislature. You responded with overwhelming support. Over 1,700 of you signed our petition that we delivered to key members of the Bay Area Legislative Caucus.

With that support, and the help of our allies from the Bay Area Council, the Silicon Valley Leadership Group, Operating Engineers Local 3, and the Governing Board of the San Francisco Bay Restoration Authority, we worked hard to make our case for Bay restoration funding among competing environmental priorities throughout California.

While we are disappointed that the final Parks and Water Bond the Legislature approved does not include the level of funding we had hoped for, we are happy to report that it does include a one-time state investment of $20 million for San Francisco Bay restoration projects. Subject to the Governor’s signature and voter approval on the June 2018 statewide ballot, these funds would add to the $25 million annually for 20 years provided by 2016’s regional Measure AA.

We have already begun work to identify additional Bay funding options that we can pursue in the coming year, and as always, our success will rely on your efforts.

Thank you for your ongoing support of our beautiful Bay,

David Lewis
Executive Director, Save The Bay